‘I call it sauna head – your ego disappears’: how the UK got hooked on heat | Health & wellbeing

It’s a chilly morning in Walpole Bay, Kent, and I’m waist deep in the sea. Unable to stand it any longer, I wade out and sprint across the sandy beach, where – joy! – a wooden sauna is perched on huge rusty wheels. Modelled on a Victorian bathing machine (appropriately enough, as we’re in Margate, one of the UK’s original seaside resorts) this free community sauna is the baby of Dom Bridges, the founder of local skincare brand Haeckels. “I don’t see it as an elitist pastime,” he tells me. “It’s important to provide healthy spaces to congregate, to build community while also focusing on our mental and psychological health. It shouldn’t be something you have to pay for. ”

Locals agree. Volunteer Rosalind Nelson, who opens up every Sunday, says: “Everyone is always in a brilliant mood, because they’ve just swum, so they’re at their best mentally and physically, and they get to look at this wonderful view and warmth. up. ” One user, Carol, tells me that she’s had breast cancer twice and says it’s helped her recovery; Another local, Tindara, says: “It just clears your mind completely.”

Although we think of modern-day sauna culture as Scandinavian, it’s actually an ancient British practice, with the oldest archaeological evidence found near Stonehenge, as well as a bronze age sauna on Westray, Orkney. But in Britain, saunas have often been seen as naff add-ons to resorts or leisure centers.

Now that’s changing. In the last two years, “at least 50 ‘new wave’ UK saunas are either already up and running or being built, with many more in various stages of planning”, says the British Sauna Society founder Mika Meskanen. This summer’s festivals are setting up wellness areas with saunas, while author Caitlin Moran called the sauna “the new pub”.

Sauna life photo feature by George Cory to run Saturday mag 18 Jun 2022. The Saltwater Sauna - Sandbanks Beach, Poole (Featuring customers)
Sauna life photo feature by George Cory to run Saturday mag 18 Jun 2022. The Saltwater Sauna - Sandbanks Beach, Poole (Featuring Sam Glyn-Jones, Co-Founder)
Sauna life photo feature by George Cory to run Saturday mag 18 Jun 2022. The Saltwater Sauna - Sandbanks Beach, Poole (Featuring customers)

  • Top left and above: the Saltwater Sauna, Sandbanks Beach, Poole. Top right: Sam Glyn-Jones, cofounder of the Saltwater Sauna.

“It’s a massive movement,” says Heartwood Saunas’ founder Olly Davey, whose construction studio is flat out with commissions. “There are not many beaches around the UK that I haven’t got something planned.”


Whenever you start talking to enthusiasts, one sauna keeps coming up in conversation: Beach Box, Brighton. I travel there to meet Liz Watson, considered by some to be the “mother” of the new sauna movement. “It just makes us all so happy,” she says, beaming. “Everyone leaves with a smile on their face.” Watson started Beach Box as a pop-up in 2018, part of the Brighton fringe’s Finnish season. “People loved it; we were fully booked. ”

Sauna life photo feature by George Cory to run Saturday mag 18 Jun 2022. Beach Box Spa - Banjo Groyne, Brighton

We’re sitting on high pine benches in her Finnish-style löyly (a Finnish word for the steam that rises from a stove) sauna, with its snug felt ceiling, and stove filled to the brim with volcanic rocks. All wood used is sourced locally from estates in Sussex and the whole enclave oozes DIY charm. Watson bought three horsebox trailers – 2 meters by 3 meters – on eBay, and local builders transformed them into saunas. “But you can use anything,” she says, “from old caravans to sheds and buses.”

The heat is gentle but intense. “As you stay in the sauna longer,” Watson says, “it’s a cardiovascular workout: the heat gets deep into tissues, the heat shock proteins get released, the endorphins. It reset my whole life, really. ”


Aberdeen beach hosts the country’s first mobile sauna, called Haar (“sea fog”). “Scandinavia has always been a big part of our lives, influencing us in almost everything,” says owner Callum Scott. “My main job is a primary school teacher, and the sauna, a side project, helps me switch off.”

His sauna has also been converted from a former horsebox, with a larch cladding exterior. “It’s locally sourced, while the trailer roof is painted British racing green.” Deciding to keep costs as low as possible, Scott started the build in a nearby stable yard at evenings and weekends, working seven days a week for months with help from his family.

Sauna life photo feature by George Cory to run Saturday mag 18 Jun 2022. Hæckels Community Sauna - Walpole Bay, Margate
Sauna life photo feature by George Cory to run Saturday mag 18 Jun 2022. Seaside Sauna Haus - Seatown, Bridport (Featuring Sarah, Owner (right))

  • Top: Haeckels community sauna, Walpole Bay, Margate, Kent. Above: Seaside Sauna House, Bridport, Dorset

Inside lies an Estonian-made wood-fired stove; the space is kitted out with local Scots pine. Eucalyptus leaves are hung on the walls. Scott wanted to ensure it was portable. “It’s 2 meters by 5 meters, and less than 1.5 tons, so anyone can tow it. I wanted a sauna for the seaside, but also for touring the snowy mountains and coastal towns. ”

In the six months it’s been open, it’s already traveledled across Scotland. It’s now moved on from Aberdeen beach to the Cairngorms national park, where it will remain until November. “I especially love the social aspect,” he says. “It’s a safe space to meet friends in a relaxed atmosphere.”


I end my journey at Hackney Wick community sauna in London, a formerly derelict site behind a 1930s municipal bathing house. It is “authentic, affordable and inclusive”, says co-founder Victoria Maddox, as we sweat in a large 12-person sauna. It was “originally built by a German company for top-end showjumping horses”, she says, “but they didn’t like it.” All the wood and windows were reclaimed, and the sauna rebuilt on to the trailer.

They’re keen to reach out to Hackney’s diverse population. “We recently asked a community swim group to come down,” says co-founder and anesthetist Oguguo Igwe. “I’ve never seen that many Black and Asian people in a sauna, and I was looking around and I was, like… this is amazing.”

DO NOT USE.  FOR SATURDAY MAG 18 JUN 2022. NO OTHER USAGE BEFOR THAT DATE.  Community Sauna Bath Hackney Wick from left: Victoria Maddox, Gabrielle Reason, Rob Dumas, Oguguo Igwe

  • The team at Hackney Wick community sauna, London (from left) Victoria Maddox, Gabrielle Reason, Rob Dumas and Oguguo Igwe. Photograph: Christian Sinibaldi / The Guardian

A brand-new sauna has just arrived, and the team are keen for me to try it. A small space heated to a ferocious 90C, we’re dripping instantly. We wear hats, which “trap a layer of cool air between the head and the heat”, Maddox says, “so it helps to regulate your temperature better.” But still, this is heat on another level. “We call that ‘sauna head’,” she says, glowing. “It makes you go into a slightly meditative state and you lose your edges, your money dissolves. Time disappears. ” Afterwards, we plunge into converted whisky barrels filled with icy water.

A signpost at Hackney Wick sauna

What about planning permission? In Folkestone, tattooist Tim Smithen has been in talks with the council to install his Steampunk Sauna on Mermaid beach. “I’ve been proposing it since last July,” he admits when we chat the next day. “Everything takes time – but it will happen.”

With its unquestionable benefits, this is a movement with a life force of its own. “You come out feeling like you’ve been on holiday, with a sense of space in your mind,” Brighton Box’s Watson tells me. “Sweating has its own release and calms the thoughts in my brain. It’s like sitting in a pub, it liberates you, and you end up having the loveliest chats. ” The sauna feels like a level playing field: you meet people from different backgrounds whom you wouldn’t otherwise necessarily encounter. Or, as society’s Mika Meskanen summed it up: “Communal sauna brings about social cohesion – and puts restless minds at ease.”

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