Mega Collector Ella Fontanals-Cisneros Enters the NFT Game – ARTnews.com

Ella Fontanals-Cisneros, a significant collector whose holdings run the gamut of Latin American artwork to conceptual artwork to video artwork, is entering into the NFT sport. Using 3D scans, works from her assortment, which boasts over 2,000 items, are going to be made into an NFT tarot card deck, thus the title, NFTarot.

The first fourteen NFTarot playing cards of a 44-card deck are scheduled to go on sale on LiveArt, an NFT market on October 6. Half of the playing cards show works by Gustavo Perez Monzon, a Cuban artist whose geometrical drawings and installations made with wires and thread are credited with bringing conceptual artwork to his native nation. The different seven playing cards show works of Glenda León, a Cuban artist identified for her video artwork.

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A portion of the royalties from the NFT gross sales will profit the artists who created the authentic works, whereas the majority of the gross sales’ proceeds can be used to help her eponymous basis, often known as CIFO, in its artist commissioning and grant packages.

The sale will inaugurate Cisneros’ new initiative, eDigital.ART. In a launch, eDigital.ART is described as a “new NFT initiative [that] connects collectors to works by artists represented in the famend Ella Fontanals-Cisneros Collection.”

“The collaboration with eDigital.ART builds on my lifelong mission to advocate for Latin American artists and lift international consciousness for his or her practices,” stated Fontanals-Cisneros in an electronic mail to ARTnews. “Not solely can we develop the vary of collectors for these artists via the NFT format, however we are able to additionally bolster the affect of the essential help that CIFO gives to Latin American artists round the world and instantly help artists via the ongoing royalties enabled by NFTs .”

It is a novel method for Fontanals-Cisneros to extract worth from her assortment with out having to truly dump her prized works, which incorporates the likes of John Baldessari and Olafur Eliasson alongside the work of Rafael Lozano-Hemmer and Vik Muniz, in addition to Lygia Clark and Luis Camnitzer. In 2018, she introduced that she would donate some 400 works from her assortment to the Spanish state, however that settlement was canceled after a change in authorities. Earlier this yr, Fontanals-Cisneros partnered with Ars Electronica to create a brand new grant program to help Latin American artists working with expertise.

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